List of Advertising : Vote for your favorites.
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to promote their products or services. Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message. It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including old media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or "ad".
Commercial ads often seek to generate increased consumption of their products or services through "branding," which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct response advertising. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also be used to reassure employees or shareholders that a company is viable or successful.
Modern advertising was created with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, "Madison Avenue" advertising.
In 2015, the world spent an estimate of US$529.43 billion on advertising. Its projected distribution for 2017 is 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor and 4.3% on radio. Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.
In Latin, ad vertere means "to turn toward".Read more...
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- You can vote up or down. Please always consider the context when voting, e.g. a song should be voted up or down with respect to the other songs contained on the album, an actor's performance in comparison with other actors in the same movie, a book with respect to other books by the same author or within the same genre.
- A vote can be cancelled by simply clicking the opposite vote within 24 hours. You can then vote again on the same item.
- Each user has one vote per item within a specific list every 24 hours. After 24 hours you can vote again on the same item within the same list.
- You can vote on as many items as you like within a list or on the same item if it's part of another list. For example, you can vote David Bowie up or down on the list of pop music artists as well as on the list of indie rock artists and on the list of rock music artists. etc.
- Happy Voting!